COVID -19 AND BUSINESS MANAGEMENT

Businesses have gone through substantial pressure due to the Covid-19 pandemic and as a result, ‘Design Thinking Ghana Hub’ has organized a one-day strategic business management conference at the China Europe International Business School in Accra, with a charge on how businesses can uniquely adapt to the pandemic crisis and still make strides in their businesses.


Participants at the event
                                                          

The participants both online and physical made up of macro and small enterprise owners, were taken through how to successfully simulate the hybrid format of online and offline simultaneously, demonstrating in real-time how businesses and individuals can explore the format within their context.

A professor of entrepreneurship and innovations at the North-Eastern University and a co-founder of Design Thinking Ghana Hub, Prof. Gordon Kwasi Adomdza shared with participants how producers are continuously coming up with products and services without really understanding the people or the users they are producing for and that is making them lose money. 


      Prof. Gordon Kwasi Adomdza addressing participants at the conference

“Consumers have become complex because they no longer want something only because of worth. It is a lot harder to design to please them and the best way to serve them is to, first of all, understand them deeply and come up with the right technology to meet them or offer your services in a competitive way that works for them.”

He further added that knowing how hard Covid-19 has come to hit the system, businesses who intend to maintain and make new customers must go the extra mile in solving their needs. 

Following this development, NAFTI News followed up with some informal business centers in Accra to find out what traders are doing differently to stay in the competition in the face of the pandemic. 

According to some of these traders, customer service is very key so they engage their clients in a respectful and friendly manner that appeals to their hearts to buy from them even on days they do not intend to do so.

others say that customers shying away for fear of contracting the virus so what they (traders) do is that they upload their stuff on their social media platforms or statuses and deliver to customers when they show interest to buy.

Meanwhile, in a related story on the impact of Covid on businesses, a report issued by the Ghana Statistical Service in connection with the United Nations Development Programme and the World Bank in August this year unveils how Covid has seen many businesses shut, laying off of about 42,000 employees and the reduction of the wages of about 25.7% of the total workforce in Ghana that is 770,000 people.


         Traders sharing their strategies


 Source: GRACE NANA SIKA OBENG 


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